Ridiculous Redundancies?


Redundancies do have their place.

  • To emphasize something important in display advertising/marketing
  • In jargon among legal professionals
  • As a comedic device
  • In written dialogue
  • In storytelling

The key is to know your audience. When writing for business and for academic presentations, writing is effective only when it is clear, succinct, and well organized. It should have very little jargon, and must be specifically crafted and presented to give the clearest call to action to readers and get the most direct and accurate response from readers.

Redundancies in business writing tend to introduce ambiguity that may confuse readers, thereby diminishing your credibility with them. Here are some redundancies to avoid in business writing.

  • Repay back (use either repay or pay back)
  • Revert back to (revert)
  • Sequential order (sequential)
  • Unexpected surprise (Really? When is a surprise expected?)
  • Various different (These words mean the same thing. Choose one.)
  • Whole entire (These words mean the same thing. Choose one.)
  • Circle around (Circle implies going around.)
  • Armed gunman         (If there is a gunman, he is armed with a gun.)
  • Honest truth (Truth is honest always.)
  • Complete and utter
  • Exact duplicate

Use this as a cheat sheet in your arsenal of tools to ensure a clear message. Add your own discoveries of redundancies to avoid. And. Avoid. Them.

For help in putting your best word forward, contact donna@dmarks.com or go to editsbymarks.com. Let’s talk about what you need.



About The dutty is "the ground," the foundation, the earth--just like words are part of the foundation on which I build my life.

Reason for being: To tell stories and help writers and others with a message to put their best word forward.
This entry was posted in Uncategorized. Bookmark the permalink.

1 Response to Ridiculous Redundancies?

  1. Dawn Marks says:

    Excellent. Thanks for the reminder

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.